Project Title: Carson Storch on his path from slopestyle to freeride mountain biking

Client: Red Bull Canada

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"Competing in slopestyle — and a little bit of luck and timing — just naturally led me to where I am today,” he admits in our interview during briefest of breaks between filming in Hawaii and competing in the longest urban downhill race in the world in South America.

Carson Storch never planned on being in Red Bull Rampage. Nor did he plan on pursuing freeride as the main focus of his career.

Project Title: Join #TeamCoast2Coast and run across Canada on May 5th

Client: Red Bull Canada

The genesis for #TeamCoast2Coast in this year’s Wings for Life World Run started with an induction into a club.

“I heard you just got inducted into the most elite club in the world, the spinal cord injury club,” begins a text message that Mike Shaw, former professional freestyle skier based in British Columbia, received in 2013 after his injury.