Project Title: Join #TeamCoast2Coast and run across Canada on May 5th

Client: redbull.com

The genesis for #TeamCoast2Coast in this year’s Wings for Life World Run started with an induction into a club.

“I heard you just got inducted into the most elite club in the world, the spinal cord injury club,” begins a text message that Mike Shaw, former professional freestyle skier based in British Columbia, received in 2013 after his injury.