Project Title: Postpartum Expectations

Client: Mountain Life Media

Social and mainstream media is awash with stories, slideshows and film clips celebrating “mountain mommas who rip” within weeks, sometimes days, of giving birth. But many new mothers have discovered those back-in-the-saddle success stories are not always the norm. Set up by the expectation of quick and uncomplicated recoveries and hampered by a lack of information available, women looking forward to returning to the sports they love are instead often finding further injury, frustration and depression.