I know Jeff just well enough to know that he is brilliant and, like most geniuses, probably a little crazy. When he told me “I feel like I am a messenger,” I braced for what I was expecting to be the convincing dogma of a, not yet recognized, new religion. And, because he is charming, I would join. In actual fact what Jeff had to say was much more practical and sane, “if you can’t be the one jumping off the cliff then you can still be the one helping design the thing to jump off it with.” As the machinist and the creative mind behind the Red Bull Rampage trophies, he wants the next generation to understand that they can find ways to pursue their own skills and still have a hand in the bike industry, like he does. If you drink his Kool-Aid, you will see that these are the people who will progress and evolve our sport, perhaps more than the athletes who are pushing the limits currently.