The Bakery: Must Love Bikes



Until recently, unless you were an entrepreneur or a retired athlete, finding a sustainable career in the mountain bike industry was like finding a unicorn; a unicorn that paid minimum wage, but let you crack a beer at noon at your desk.
Slowly opportunities have materialized and with them there is a growing need to hire experienced personnel from other industries. We are starting to see more and more outsiders with the necessary skills, but lack of passion for our culture. So, how important is it that our help-wanted ads include “must love bikes”?